Fashion and function
UX
UI
Design system
Prototyping
Ecommerce
We developed a dynamic and cohesive design system for Veronica Beard that aligned seamlessly with their rebranded identity. Our work extended beyond visual design, as we partnered closely with their internal product design and development teams to ensure a smooth execution and integration of new components.
One of our goals was to enhance the brand's storytelling experience, so we created a content presentation and page layouts that supported that effort. We designed key components to elevate the e-commerce experience, delivering a polished, user-first platform with all the bells and whistles of a modern online shopping destination.
Kind words
The Scale team took an ownership mindset while working on Veronica Beard’s site rebrand project. Cody took our branding and thoughtfully designed high-fidelity comps with a functional asset library for consistency across all touchpoints. Communication was quick, the team hit all internal deadlines and designs were to the pixel and ready for development. I would highly recommend working with Scale.