Powering record-breaking engagement

Equip Exposition, the largest annual event for outdoor power equipment professionals, partnered with Scale to elevate their digital marketing presence and event awareness. Equip Expo needed a unified, data-driven advertising strategy that would scale with their growing audience and deliver measurable ROI. The partnership resulted in a cohesive, multi-platform approach that dramatically increased engagement, conversions, and brand visibility — all while lowering costs and improving efficiency.

Our strategy Equip Exposition initially engaged Scale to optimize their paid media efforts. However, during discovery, it became clear that more than simple optimization was needed; they required a more efficient and effective approach. We transitioned to a coordinated strategy across Google, Facebook, and LinkedIn, each tailored to specific market segments and audience behaviors.

Our process began with deep market research and historical performance analysis. We mapped out audience profiles, identified high-performing content themes, and designed a system that allowed rapid creative refreshes and real-time campaign adjustments. The cornerstone of the strategy was ensuring alignment with event goals: registrations, ticket sales, and brand authority. This collaborative approach laid the foundation for a powerful, results-driven marketing program that scaled smartly and delivered beyond expectations.