Build your bed
UX
UI
Branding
Design system
Prototyping
Conversion strategy
Documentation
Accessibility
Dormroom (a Dormify company) approached us with a vision: to create an ecommerce experience that made designing a bed as simple and intuitive as possible. They wanted users to have full control over their setup, from selecting materials to choosing complete starter kits—all within a seamless, guided experience.
We partnered with Dormroom to bring this vision to life, designing a platform that made customization effortless. Our solution featured an intuitive interface that allowed users to mix and match bed components in real time, with instant pricing updates and visual previews. The result was an engaging, conversion-focused experience that turned the traditionally static process of buying a bed into an interactive journey.
By combining thoughtful UX, scalable architecture, and a frictionless checkout flow, we helped Dormroom redefine how customers shop for beds online.
Kind words
The team at Scale is so easy and enjoyable to work with—they move fast, propose smart solutions and feel like an extension of your team. They completely rebuilt the UX of our “build your bundle” experience to make it more app-like, focused on AOV growth via upsells/cross sells and mobile optimized.